3DS Price drop
The Nintendo 3DS handheld games console was released in March 2011. At launch
the 3DS was priced at £229.99 in the UK making the most expensive
games machine at that time. The 3DS was more expensive than the Xbox 360,
Wii and PS3. It was no surprise then that sales were quite slow to start
Less than 6 months later Nintendo saw sense and reduced the price of the 3DS.
Nintendo knocked a massive £60 off the RRP, bringing the 3DS price
down to ££169.99. The 3DS price drop was unprecedented move for a
Nintendo handheld. All of the previous DS models had held their price firm
until the release of the new model.
Things had changed though, 5 years ago the Apple App Store and 99p games were not so prolific. Nintendo had to do something. At £169.99
the 3DS still wasn't what you'd call cheap. It was still more expensive than the Nintendo Wii console and the Xbox 360. However, Nintendo
are not a company that like to make a loss on their hardware, unlike Sony and Microsoft. This new price point was probably the lowest they
could go. This tells you something about the cost of the technology they put into the 3DS, excellence doesn't come cheap.